Overview & Technical Summary
A one-stop insurance shop
LIC Ananda
is a free
business and productivity
app developed by Life Insurance Corporation of India, the largest insurance company in India. This app provides a
digital platform
for agents to
onboard
new insurance policyholders. It also allows customers to
access information
about LIC’s insurance products,
download brochures
, use a
premium
calculator
, and
apply for policies directly
through the app.
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The LIC Ananda app is a central hub for Life Insurance Corporation of India agents and customers. It aims to
streamline the insurance process
for all users. For agents and customers, the app simplifies interactions with India's largest insurance provider.
Insurance goes digital
The LIC Ananda app is a comprehensive digital solution for LIC agents to handle new business. The app is equipped with features like
Aadhar-based eKYC
,
e-Sign
, and
online payment options
to facilitate a seamless onboarding experience for customers looking to purchase insurance policies. Agents can
access details
of all available products,
download informational brochures
, use its
calculator and benefit illustration tool
, and locate nearby offices using the
built-in locator
.
For
customers
, the app grants
access to information
on LIC's insurance plans and policies, as well as
tools to calculate
premiums,
download documents
, and
apply for new policies
directly through the mobile application. This innovative approach demonstrates
LIC's commitment
to digitizing its operations and improving customer experience. In turn, this helps agents and customers to harmoniously do business together.
A
caveat
of the app, however, is that it is
difficult to navigate
for those unfamiliar with insurance terminology and policies. The app, after all, is especially utilized by LIC agents and thus assumes a level of expertise that average customers may lack. This can be overcome by exploring the various sections of the app. Specifically, the
Learn tab
contains useful explanations and illustrations of different insurance plans and policies.
Digitally helps agents and customers
The LIC Ananda app provides a comprehensive digital platform for both LIC agents and customers in India. The app streamlines the new business acquisition process for agents allowing them to focus on sales and customer service. For customers, the app grants easy access to information on LIC's products, a convenient application process, as well as tools and brochures. Overall, the app brings India's largest insurance provider into the digital age.